Choosing the right postcard size can make or break your marketing campaign. Postcards are commonly available in several standard sizes. Generally, the standard postcard size is 4" x 6". Other common sizes include 4.25" x 6", 5" x 7", 5.5" x 8.5", and 6" x 9".
While all postcard sizes have their own pros and cons, some are better than others. The standard postcard size is the smallest one. It gives you ample room to add one large photo, a call to action, and more details. While you cannot fit a very large photo or lengthy text on this postcard, the space is still wide enough to draw attention. The standard postcard size is about half the size of a letter page. It is best for sales campaigns, if you plan on mailing many postcards.
If you want to send a postcard with more information, consider using a larger postcard size. You will be able to fit more information on one side of the postcard and will stand out from the rest of the mail. In addition to the larger size, larger postcards can save you a lot of money on printing and mailing. If you're unsure of which size is best, ask your designer. A good rule of thumb is to choose a postcard size that works with your message and brand.
USPS has specific guidelines for postal postcards. These requirements include size and weight. The USPS recommends a minimum postcard size of 4.25" x 5.5" and a maximum of 4.5" x 6" Also Read: Marketing Strategy Definition - Investopedia
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